Principles
Authenticity First
We only source items that reflect genuine culture, history, and legacy.
Ethical & Transparent
From the mountains of Gilgit to the valleys of Herat, we operate with honesty.
Grounded Sourcing
We go beyond trade expos – directly to the origin, connecting with real craftsmen and small-scale producers.
Sample-First Approach
Every product goes through hands-on sampling and quality inspection before scale production.
Sustainability & Impact
We support fair trade practices and environmentally responsible sourcing.